Festa Montagna
Let’s take this party to the mountains!
Wes Anderson. Slim Aarons. 1980s kitsch. But make it elegant!
This challenge to create a visual identity for a totally unique event in the Italian Alps might have been a little out of the norm, but had Hooey written all over it.
We helped our client develop the overall creative approach, where sophistication met flounce in unusual harmony.
What we did
– Visual identity and event concept
– Art direction and design
– Event promotion & invite
– On-site materials like signage & menus
– Feature Festa guide
– Guidelines for the Italian events team
We created a fun but refined brand, using inspiration from vintage Italian typography, paired with a punchy palette of colours. Retro ski imagery added humour and finally a bold geometric pattern built out the visual language.
Our client was meticulous about details and we loved working with her to craft every touchpoint. The invitations featured bright orange foil, adding edge to vintage ski photography, accompanied by a booklet covered with textured olive green paper.
For the event itself we designed a 24-page guide, with stories, tips, and an event itinerary, handed to guests on arrival. Dinner tables featured vintage postcards.
The event team took our work and built on it, using the established brand to create further event material, stickers, signage, and unexpected touches throughout. After all that hard work, there was only one thing to say – cin cin!
“Great design and ideas are one thing, but the way Hooey really get to know clients and their goals and flex their creative response is where the agency excels.”
Marcie Gale, Marketing Director