Firefly
The real fitness brand every mum needs now
Post-baby, it's tough finding something for yourself. We helped establish this spicy start-up fitness brand, who created a way for mums to get fit and strong without the childcare barrier, through naming, branding and marketing the company.
What we did
– Brand strategy & naming
– Visual identity and mini guidelines for on-the-go
– Marketing and member acquisition strategy
– Brand new website and booking system
– Apparel, print & signage design
– Email flows and templates
The visual and verbal identity were carefully created to feel active, positive, and inclusive. The strapline, ‘fitness for real lives’ is supported by 3 pillars – real bodies, real lives, real fitness. These help focus content, with the tone also expressing founder Sophie's values of anti-perfection, authenticity and rebelliousness.
We designed and built a SEO enhanced website to attract new acquisitions and convert them, plus serve all the members' booking and account needs. Our UX team ensured key user journeys were immaculate, and the designers brought the vitality of the brand to every page.
We designed and built key email flows for Firefly, and provided the team with templates and training to allow them to take most of the ongoing work in-house. We continue to support this personality-packed brand and its community – and can’t wait to see it go from strength to strength.
“Hooey guided me through everything, from naming my business to launching apparel. The continuous support I’ve received as my business evolves has been invaluable.”
Sophie Aldred, Firefly Founder