Hartwick
Start-up strategy and brand for Hartwick
Hartwick are a new kind of property developer, partnering with landowners to create mutually beneficial developments. But to get off the ground, they'd need a stand-out brand.
What we did
– Brand strategy
– Visual identity inc. logo, colour, assets
– Brand guidelines and tone of voice
– Copywriting & design for direct marketing
We started with a brand strategy workshop, digging in to clients' beliefs and asking them surprising questions allows us to fast-track getting to know them.
Basing our creative decisions on their core purpose, mission, vision and values means creative work truly reflects them – and it will last longer.
For the visual identity, we created something thoroughly modern with a nod to traditional craftsmanship. Providing guidelines and sharing mockups means the client is able to roll out their brand themselves – creating consistent, stand-out marketing materials.
As experienced business owners this team understand the value of investing in brand from the get-go, and it will serve them well for attracting the investment and clients they need.
