Jack Weir & Sons
A luxury upgrade for a Beverly Hills vintage jewelry brand
Since 1981, Jack Weir and his team have been sourcing and selling incredible vintage jewelry pieces to a discerning clientele, online and from their LA showroom.
They came to Hooey for a luxury upgrade on the brand, and a boost in effectiveness in all things digital marketing.
What we did
–Brand strategy
–A new visual direction & guidelines
–Tone of voice & copywriting
–New Shopify store
–Email flows and BAU templates
–Social media strategy & content plans
–Ongoing marketing support
We defined their brand strategy, then we developed a new, elevated visual identity.
A suite of logos reflect their heritage, with added elegance, flexibility, and beauty in every curve.
An unexpected palette and beautiful typography, plus a huge emphasis on the photography direction, combine to create a luxurious brand.
Head to the JW&S digital story to see how we took to brand onto their overhauled Shopify site, social media strategy, and email flows.
The unboxing experienced was given its own high-end makeover, with every element designed to feel extra special. For showroom visitors, Champagne and water bottle labels set the tone.
New customers are targeted through print DM pieces, with stunning pieces displayed in JW&S's high-end editorial style.
“We have grown a lot internally with bootstrap marketing and teaching ourselves as we go. Hooey has brought a high end polished feel to all of our visuals and content that we produce in house and share with the world, really elevating our brand. You produce great work, and are a pleasure to work with.”
Wyler Weir, CEO