Little Oak Folk
The nursery rebrand that went wonky!
In an organic, fun way that is!
Little Oak Folk is the nursery you wish your child attended. Truly bringing to life the wonder of childhood, the folk at Little Oak Folk just needed Hooey's fairy dust to get the same magic into the brand.
What we did
– Brand strategy and renaming of the businesses
– All new logo suite, colours, and typography
– Custom illustrations
– Wireframing and design of new website
– Design of marketing materials in new brand
We started with brand strategy before devising the new name for this nature-loving nursery business.
Then we created an expressive, bold, and welcoming visual identity to help the client communicate their difference to prospective parents and kids.
The custom illustrations are wonky, organic, and fun. The mix of texture & lines adds a tactile, playful feel and was inspired by mark making from kids when creating art or exploring the natural world.
The values, vision and mission shine through in the delightful tone of voice, inviting children to get stuck in to the great outdoors.
Showing the client how the brand could apply – and giving a rich variety of assets to use – gives them the best chance of success.
