National Trust
Unlock the stories behind the art with Smartify
Ahhh, the National Trust. A glorious, comforting British treasure, with every house a delight of stories, art and collections.
But NT aren’t stuck in the past. They’ve enlisted Smartify – the app used by the best museums in the world – to bring the objets to life in the digital age. They asked us to help with the launch.
What we did
– Concept to launch the app in one location
– Poster design and rollout
– Table talkers to educate visitors about how it works
– A map to guide people to the pieces
We art directed and designed this simple but powerful campaign, with an emphasis on storytelling.
The creative was devised to work with different pieces, always changing the view through the device.
For the app pilot at Upton House in Oxfordshire, we created table talkers, posters and flyers, plus a printed map to identify the artworks you could explore.
We love to see the National Trust using technology to bring art and history to more people – here’s hoping for a nationwide rollout!
“Hooey's expertise in design shines through, with a strong understanding of what will work best for the audience. Hooey has a great creative flair and produced some striking materials that have performed really well.”
Jeremy Grimoldby - National Trust