National Trust
Unlock the stories behind the art with Smartify
A comforting British treasure, with every house a delight of stories, art and collections. To bring the objets to life in the digital age the National Trust enlisted Smartify – the app used by the best museums in the world – and asked us to help with the launch.
What we did
– Concept to launch the app in one location
– Poster design and rollout
– 'How to' table talkers
– A map to guide visitors
We art directed and designed this simple but powerful campaign, with an emphasis on storytelling.
The creative was devised to uncover the details of different pieces or objets, giving a broad range of execution options for the internal team to keep things fresh.
For the app pilot at Upton House in Oxfordshire, we designed printed materials like table talkers, posters and flyers, plus a printed map to identify the artworks you could explore.
We love to see the National Trust using technology to bring art and history to more people and supporting their efforts.
