Trumpet & Horn
A bold new era for Trumpet & Horn
The new owners of this established Beverly Hills vintage engagement ring specialist came to Hooey for help to take the business forward into its new era.
A rebrand, refined voice and new e-commerce store kicked off the work – with ongoing projects driving brand awareness and building a fan base.
What we did
–Brand strategy
–A new visual direction & guidelines
–Tone of voice & copywriting
–New Shopify store
–Email flows and BAU templates
–Social media strategy & content plans
We designed a sharper, bolder logo – with vintage styling. Plus we took the existing pink to new places with the addition of a buttery yellow, a deep teal, and an unexpected tan. New fonts allowed us to be more playful with our storytelling.
For the e-commerce store, we kept the existing platform but completely redesigned the site, not only applying the new brand but ramping up the urgency. We introduced a 'latest drop' and created a way for shoppers to hold a piece with a deposit, plus added a wishlist – all to help drive urgency of these one-of-a-kind pieces.
We overhauled their automated emails, templates and created new flows – to make sure the brand's content is fresh, engaging, and gets clicks every time.
