WWT
Put the wonder in your winter at Wildfowl & Wetlands Trust
Where other outdoor destinations fall flat in the colder seasons, the wetlands at WWT come into their own. WWT is made for winter!
That was our campaign concept when challenged by WWT to create their winter campaign, using archive Quentin Blake illustrations, designed to lure people out to sites across the UK.
What we did
–Concept for the winter campaign
–Art direction and design
–A twist for the Christmas creative
–Social content templates & digital display ads
–On-site signage, table talkers, A-frames & posters
–Advertising
–A playbook for the internal team
Our winter spin on their year-long ‘Drawn to Water’ campaign and collaboration with Quentin Blake brought energy and joy through fun copylines.
We created social posts, on-site materials and advertising for the campaign.
To enable the internal team at WWT to roll out the campaign themselves, we created a playbook that made sure all channels were playing their part in the campaign.