WWT
Put the wonder in your winter at Wildfowl & Wetlands Trust
Where other outdoor destinations fall flat in the colder seasons, the wetlands at WWT sites nationwide come into their own. WWT is made for winter!
That was our concept when challenged by WWT to create their winter campaign, using incredible Quentin Blake illustrations from the archives, designed to lure people from the comfort of their onesies.
What we did
–Concept for the winter campaign, tailored to 2 audience types
–Art direction and design, including a twist on the Christmas creative
–Social content templates & digital display ads
–On-site signage, table talkers, A-frames & posters
–Advertising
–A playbook for the internal team
It was great to give a winter spin on their year-long ‘Drawn to Water’ campaign and collaboration with Quentin Blake.
Energy and joy seep into headlines and pair beautifully with the wintery colours of Quentin Blake’s work.
We created social posts, on-site materials and advertising for the campaign.
To enable the fantastic team at WWT to roll out plenty of the campaign themselves, we created a playbook that made sure all channels were playing their part in the campaign.